Vegano is a high end London based vegan restaurant which offers a unique dine in experience with fresh locally sourced ingredients and a palette of low carb, healthy nutritious dishes.
I used the serif typeface Prata to convey exclusivity and elegance. The colourful blobs bring associations to the natural shapes and colours found in food. Vegano is for the health conscious with high standards who want the fun and vibrancy of unique dishes.
The identity communicates a calm style, with seasonal natural colours that compliment the exclusivity. The border around the business card and menu design keeps the colours and the overall context in place. I left out the border for the shop sign as it worked in favour of a different coolness.